PUBLIC SERVICE

Home » PUBLIC SERVICE

The selection process is open for the 2011 – 2012  Public Service Campaign. To learn more about the Public Service Campaign or to download an application, visit the Ad 2 San Diego Current Campaign page.

The Ad 2 commitment to public service is one of the qualities that set Ad 2 apart from other advertising-related organizations. Each year local chapters select a client, research the client’s needs and author a complete marketing plan. Then, based upon that information, Ad 2 members create television, radio, print outdoor and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.

These campaigns are not schoolwork. They are not theoretical. They are real, and they make a real difference in local communities. Scores of no-profit organizations point to the assistance they received from a local AD 2 Chapter as the key to their development and success.

Each year, local Ad 2 chapters compete in a Public Service Advertising Competition, pitting the local campaigns against one another. Participating clubs submit a written report about their campaign, followed by an oral presentation at the AAF National Conference. A select panel of judges evaluates the campaigns and selects the best among that year’s work.

The Winning Ad 2 chapter receives an $800 award from the G.D. Crain Foundation, and the opportunity to present their campaign to all attendees at the National AAF Conference.